Aanujj Kapoor

Aanujj Kapoor is a fashion designer by passion and profession, whose journey into the world of fashion began far from the conventional path. Raised in Delhi, he grew up between two contrasting industries in his family — automobiles and textiles. It was the world of fabrics, colors, and craftsmanship that quietly pulled at his heart from an early age. Even as a student, Aanujj was known for his creativity — often turning simple ideas into something visually striking. After earning an MBA and working in the business world, he found himself still drawn to design, often creating his own outfits that earned admiration from friends and family. At the age of 34, he took a leap of faith to turn his lifelong love for fashion into a profession. What began as a personal passion became a purpose-driven mission: to design clothing that speaks of individuality, celebrates culture, and supports sustainability. Aanujj’s work is a thoughtful blend of traditional artistry and contemporary style. He f inds beauty in forgotten fabrics and reimagines them into modern, wearable pieces. His designs aim not just to adorn, but to tell stories — stories rooted in heritage, self expression, and conscious choices. Today, Aanujj continues to evolve as a designer and storyteller, drawing inspiration from art, nature, and everyday life. Through his label, he empowers individuals to wear who they are — proving that it’s never too late to follow your passion when it’s been a part of you all along.